Many small business owners who have started the SEO journey have ultimately realized how complex and in-depth search engine optimization can be. Companies that have taken a “do it yourself” attitude have ended up stringing up several popular search terms or simply stuffed keywords together and found themselves with irrelevant web pages with a poor ranking that the web pages only appear when searching specific terms1.
Lack of proper internet exposure is quite common with many businesses; therefore, small businesses should be encouraged to turn to SEO agencies or put more emphasis on their SEO campaign to their marketing department. Whichever the case, there are several SEO tips that you should always keep in mind.
Helpful SEO Tips for SMEs
Identify the Intended Audience
This is the most important SEO tip. Any SEO campaign should start by determining the audience’s demographic that will be reached by a certain service or good2.
While it may be easier to focus on the business as the driving force behind the campaign, it is always better to take a more specific approach. By choosing a certain keyword or product, you will have more success driving traffic to your site.
Expand the Keyword Focus
It is always good to do your own research to find out what other web surfers may look up concerning the product or service you want to market. Among all the SEO tips, this is the one most ignored: people forget that what Google looks for might differ from what you type when searching for it yourself.
Keyword Density
These are the most crucial SEO tips I have given you. You need to strike the best balance to avoid keyword stuffing, which may get your site banned from many search engines. Keep your keyword density to 2-5% to avoid such an eventuality.
Use Dynamic Keywords
SEO tips are all about finding that great keyword to generate traffic. However, when one keyword works, start working to find changes in trends that may affect your keyword. It is always good to cycle through your keyword focus and be on the lookout for any other applicable keywords.
Establish a Good Social Media Presence
Social media is still a great tool for generating web traffic to your site. Use social media to establish a follower base, and as they continue to increase, you will notice an increase in the number of customers visiting your site.
Go Where the Competition Isn’t
Many SEO tips will tell you how to build a great social media presence. However, smart businesses also concentrate on alternative social sites that are up-and-coming, such as Pinterest, where there is potential to get new customers.
Refine the Page-to-Page Connectivity of your Website
A well-designed site should allow users to funnel through the pages effortlessly. If your web pages are properly interlinked, you will find that even the least visited branches will experience increased traffic. Consequently, you will have a better domain authority, placing you higher in the rankings.
Create Original Content Constantly
These will continually give users a reason to return to your site. Engage with a good SEO agency to ensure you have new and relevant materials that convince people to keep interacting with your site.
It takes a lot of patience to increase traffic to your site; however, if you use the SEO tips mentioned above, you will notice a gradual increase in traffic.
On-Page Enhancements to Help Your SEO
Page Titles
If your page title is not carefully considered, all the other SEO tips are useless. Each post should have a unique title with all the necessary keywords included. The title should be commensurate with the words more likely to be searched by your potential clients. There is no need for a title with words very few people may use. Having a good title is vital in ensuring your site shows up.
Meta Descriptions
Meta descriptions go hand in hand with the title. They are used to supply more keywords to your data. For example, if your title reads, ‘How to Make Chocolate Cake,’ use Meta descriptions such as mouthwatering, delicious, and chocolatey. Such simple SEO tips add up and improve your site’s ranking.
Meta Tags
Meta tags should be included on each page and should include all the relevant keywords. For an easy way out, you may use a WordPress plugin called ‘All In One SEO Pack, RankMath, or Yoast SEO.’ This plugin will make it easier for you to include your keywords at the bottom of each post.
URL structure
Many sites offering SEO tips do not mention these, but having search engine-friendly URLs can improve your search engine results. Shorter URLs provide better results. Having your title or relevant keywords in the URL can also have a major influence.
Body Tags (H1, H2, etc.)
Articles that have been broken down into sections make them easier for people to read. H1 is given to the main title, while H2 and so forth are given to the subsequent headlines. Many SEO tips articles recommend using keywords instead of generic words in these headlines. Many crawlers use these body tags to determine the important content of a site.
These SEO tips are bound to improve your on-page SEO. It is, therefore, important to use these SEO tips together to improve your site’s traffic. However, using each of these SEO tips independently will not make much of a difference.
References
- Brian Pinkerton. “Finding What People Want: Experiences with the WebCrawler” (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Retrieved May 7, 2007 ↩︎
- Brin and L. Page. The anatomy of a large-scale hypertextual Web search engine. Computer Networks and ISDN Systems, 30(1–7):107–117, 1998 ↩︎