How Can You Migrate to HTTPS Without Losing Traffic?

Secrets of HTTPS Implementation Success

Ever since the introduction of HTTPS, there has been a lot of buzz in the market about people migrating to it. Is it worth to migrate? Will it be safe to use? etc. These were some of the common questions that we all were looking answers for. But, with time HTTPS implementation has proved its worth.

It is very easy when we talk about launching a new site with HTTPS, but when it comes to shifting a running site to HTTPS the things are not that simple. Shifting an entire site to HTTPS requires a whole lot of effort and many changes in terms of SEO. In order to implement the site properly without causing any damage people often perform certain mistakes that result in loss of their website traffic.

Do Proper HTTPS Implementation

There are many tools available in the market that aims at easing some of the difficulties of the people but they are not the perfect solution for all the pre and post migration problems. So, does that mean we should drop the idea of shifting our website to a better performing HTTPS? Certainly, not.

We are presenting to you some easy and simple tools that you can use for being sure that the migration process from HTTP to HTTPS has been a success and does not cause you any loss of your website traffic. Let us have a detailed analysis of the tool “SEMrush“.

SEMrush – To the Rescue

SEMrush is the most common SEO audit tool that covers and deals with almost all the aspects of HTTPS implementation. The tool has recently introduced HTTPS implementation audit feature recently so that the users can find ease in shifting their website. Though it is a paid tool if you want to have a secure migration or are planning to launch your website with HTTPS, then you must use this tool.

Once you have prepared yourself for using this tool, do look for the following steps that will help you to use the tool in an easy manner. The following steps can be used by the existing users or the users who are signing for the first time.

Move to https

Here the steps that you will need.

  1. If you are an existing user log into your SEMrush dashboard or if you are new you first need to create an account to use the tool.
  2. Post login, click on the “projects” section on the left-hand side.
  3. Under the project section, click on the option of “add new project” and name your project.
  4. Save your project by clicking on “save” and then click on the option of “Site Audit”.
  5. The site audit option offers you to crawl the pages of your website. You can select the number of pages depending on the size of your site. Press “start site audit”.
  6. Once you have done with it, a report will be generated which will show all the possible SEO issues that your site may have.
  7. You can have a look at all the existing HTTPS implementation errors that your site has by opening the report and clicking on the “HTTPS Implementation” tab.
  8. There may be certain pages that may have some issues which you can resolve to have an amazing performance of your site.

Non-secure HTTP pages Alert

For the non-secure HTTP pages that contain <input type = “password”> field, Google Chrome has come up with the idea to inform the users about not disclosing their sensitive information as it can be easily stolen. If you have a number of such “non-secure” pages then the users will not feel comfortable accessing your page and it will result in higher bounce rate.

This tool helps you to discover some of the essential SEO issues which cannot be discovered or are very hard to discover manually. Go ahead and use this tool to have a safe and successful migration of your site from HTTP to HTTPS. Feel free to let us know about the problems and issues that you discovered while using this tool.

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