CPA Marketing for Beginners. Is this better than Affiliate Marketing?

Have you heard about CPA? Want to know how much it is different from affiliate marketing? Before knowing this, you have to learn about what CPA marketing is. Affiliate marketing and CPA marketing is not the same thing. In CPA marketing, you will get a payment when you will complete an action. The action may be filling up a simple form or maybe some other action. But in affiliate marketing, you will be paid when anyone will make a purchase. Let us take a brief discussion on the CPA and affiliate marketing and how they can differ from each other.

CPA Marketing Concept

What Is CPA Marketing?

The term CPA stands for cost per action. It is also known as pay per lead in short PPL. Most of the user prefers this because it is quite easier than selling products. The main aim of using this CPA affiliate marketing is to get particular action from your traffic. Several types of action may occur. It may be submitting the mobile number, email, making the download, filling up a form and even getting a sale. People like to get free products rather than spending their earned money. In this way, driving your traffic to a particular task can increase your money. Generally, you can make $0.50-$20 per CPA offer. Some high ends of CPA can offer you $750 or even more than it. For this reason, this process is best for beginners.

How Does It Work?

There are some well-known CPA networks that control the whole process. An affiliate can get some commission for each time when he sends a customer to the advertiser’s page for completing the various actions. If you want to start your own website and or if you have some website then it is very easy to monetize using CPA marketing. It works very simply. First of all, you have to apply for a CPA network. Once you are getting approved you can easily browse the existing offers and can select the offer that can meet your need.

Difference between CPA Marketing and Affiliate Marketing

It has some differences and some similarities with affiliate marketing. In affiliate marketing, you will be paid when anyone makes a purchase. But in CPA marketing you will earn money when completing an action. This action may be filling up a simple form or any other action. Many people have made millions by using CPA marketing. Now let’s discuss which is better for you.

Which One Is Better For You?

Most of the user says that CPA marketing is easier than affiliate marketing. In affiliate marketing, you have to make sales for getting a profit. On another hand, it is not mandatory to make sales in CPA marketing. You will get a chance to distribute trial products, free offers, apps etc. The people can grab all of these easily and you can make your profit for the action like making an order for free trial products, confirming offer or even downloading a particular software or app. In this way making money with CPA is easier than affiliate marketing.

Affiliate program

How many amounts Can You Earn With CPA?

Most of the users confess that they are making millions with CPA marketing. It may be as low as $0.10 to $10. In some cases, when the user enters into the credit card details for getting trial of the products, you will be paid up to $50.

  • A Detailed Insight on Cpamatica, One of the Popular CPA Networks

Traffic Generation Methods

When you are using CPA, you have to check the promotion details before starting the promotion. Some offers are restricted to a certain geographical location and you may choose some selected source to drive traffic.

Reversal and Holding Period for Commission

In affiliate marketing, you will get the opportunity of holding period of 30 to 60 days. In CPA you will earn money instantly with no refunds unless you are violating TOS. As for example, you can say driving traffic from an illegal method. You will get paid for once when you will reach out the minimum payout for CPA network in which you have signed up.

Scam Offer

Remember one thing that you can find a lot of scam offers who can pay you $1 to $2 for simple tasks. As for example, one can like this where you need to traffic to win iPhone or iPad page. Always remember that such offers are a scam. If you are the beginners avoid offers like an online flash game, make money quickly, s3x or dating and many others. The wisest decision is to use your own judgment and avoid promoting things because these look like scammy and can hurt somebody.


In recent days, most of the people are turning towards CPA marketing because it is easier than affiliate marketing.  One reason for the popularity of CPA marketing is people want to take actions that do not need their credit cards info for making money. The other reason for the popularity of CPA marketing is discussed above.