Having a well-establish personal brand is very important in today’s competitive world. The growing competition has made it necessary for everyone to serve the best to their users. If you are not the best you are like the rest and someone better than you will take your place. As a result, it has become very necessary to make yourself popular and visible among the users.
Unlike the earlier time when social media was just used to connect with lost friends, it has now evolved into a very powerful tool for marketing and sales. Any top brands are making the use of their social availability to get higher visibility from their competition.
Other than being active on the social pages having a personal brand that speaks for your success is a must now. A brand that defines you and your work is something that gives you an advantage over others in the other people and helps you to shine over your competitors.
A well-defined and properly executed brand is the best way to showcase all your work and associations to your users and readers. While having a brand is so important but there are many bloggers who still are not aware of the importance of having a personal brand and how they can have one.
Successful Personal Brand
In this article, we have listed down the ways by which you can get the required help to establish your own successful personal brand. Let us start exploring:
No doubt it is very difficult to be totally sure of what all you need to create a successful brand because there are lot many things to focus on. To overcome this, take out time and analyze about yourself focusing on what you like, your strengths, your weaknesses and note it down. When you are sure about your own self you will have a clear picture of how to now target the readers.
Self-analysis will help you to know where you are best at and what your brand should signify about.
2. Profile Picture
A good personal picture can give you the advantage of being a professional person. So take a good shot instead of a selfie.
Save this picture on the desktop and use the same at all places. This practice will be your instant brand recognition and help you to get popular among the audience.
3. Create A Unique Logo
People usually remember something unique that they see. Use this formula to be a memory in the user’s mind. Have a unique and different logo for your brand that innovatively speaks about your brand. It should be some such sort that catches user’s attention and they are hooked with it.
4. Social Availability
Make a list of all the social platforms where you think your business can grow. If you are a brand that only talks about professionalism then your availability at LinkedIn is a must whereas if your brand is a combination of both personal and professional topics then you have many options to target like Facebook, Twitter, etc.
Note down the possibilities and the benefits that the brand will get through that platform and then launch your brand on the platform with maximum benefits.
5. Unique Social @Handle
In the age of social media, you must use a unique social handle like @techprevue or @techbeginsweb. There is some tool available like KnowEm. These tools suggest a unique username that can be used over all social media platform.
Time may be important to you. So hire a freelancer to do the same for you. He/she will suggest you a few usernames. Just pick the right one as per the need of your personal brand
A few websites are hereunder to create an online presence. Some of these websites will help you get useful backlinks to your site.
Top social media sites are Facebook, Twitter, Google Plus, LinkedIn, Pinterest, YouTube, Blogger, Foursquare, Quora, Gravatar, Disqus, SlideShare etc.
6. Follow Experts
To get a known place in the market it is important to be in contact with the experts of your group. Follow those experts who have established them in the market where you are starting with. Some great connections and word of mouth from them will help your brand rise high than others.
Don’t overcrowd your social connections. After some time you’ll realize you’re missed in the crowd. Always to keep in touch of same minded people. This way you can utilize every moment of your life to grow a personal brand.
7. Talk Trendy
Don’t repeat anyone else’s words. Only speak the current trends in your niche market. Less talking about the here and there will give your users an impression that your brand only talks sense and about the trends. Now, no bonus for guessing that once they are sure that you deliver only the trends, they aren’t going anywhere in the future.
Don’t anyone else to come and speak about the goodness of your brand. Spare some of your time and strategize on the development of the promotion activities for your brand. Indulge your brand in many promotional activities as possible so that it gains popularity.
Self-promotion does not mean only promoting your own content. If you share content of others then it is also a self-promotion. This way people will help to promote your brand because you’re doing the same for them.
8. Show Achievements
Show people the achievements of your brand. Post any milestone that it achieved or any other related achievement that can make you and your brand stand ahead of the competition.
Social media platforms are best places where you can do this activity. Getting likes, good comments, and shares you’ll gain popularity. Which is important when establishing a personal brand.
9. Have Your Own Blog
Run your own blog where you talk about your brand and its offering, qualities and what makes it unique, different from others.
10. Don’t Ignore
- Personal branding will not come overnight.
- Strategy, smart work and time management is important.
- Care for those who care about you on social platforms.
- Use popular social media tools like Buffer and Hootsuite.
- Avoid social media controversies.
- Use relevant hashtags and take advantage.
Try your hands with the above-mentioned tips when thinking to launch your own brand. These are not the only tips but some of them which can help you to establish a successful brand in this growing competition. Let us know which one you liked the most and why.